Why You Need To Use Video Marketing To Promote Your Business Today!Are you using Video Marketing to promote and advertise your business online?
If you’re not then your business is doomed to go the way of the dinosaur.
In this age of smart phones, Video Marketing is fast becoming the #1 preferred method for businesses to advertise their products and services. it’s the #1 way that people want to consume any advertising that is targeted to them.
Here’s 10 reasons you NEED to be using Video Marketing to advertise your business:
- People Would prefer to watch videos than read text.
Smart phones are the new TV for this generation. People much prefer to watch video than to read text. That’s just the way it is. And fewer and fewer people watch regular television anymore. But they are watching their mobile phones more than ever! If you’re going to advertise you need to be seen with videos on smart phones. Video marketing allows you to tap into the power of mobile devices.
- Google Loves Video
Since Google owns YouTube they give its videos preference in their search engine rankings. It’s actually easier to get your videos to rank higher than your website or blog posts on Page 1 of Google. Most marketers and companies are still not utilizing video marketing yet to take advantage of this awesome opportunity. Videos are relatively simply and easy to create. There’s no time better than the present to get into the video marketing game.
- YouTube video Thumbnail images stand out on Page 1 rankings
It’s a visual thing. According to Google people who are searching results on Page 1 rankings are 40% more likely to click on a video thumbnail. When a video shows up on Page 1 of Google, a viewer’s eye just tends to be drawn to it because it stands out visually which increases it’s chance of being seen.
- Video downloads increased 94% from 2014 to 2015 on Facebook
Facebook understands the power of video and is now in direct competition with Google (and specifically YouTube) forpeople’s extremely valuable attention and time. The amount of video downloads on Facebook has skyrocketed in the past few years. Click Here To Read The Article The Biggest Facebook Video Statistics For 2016. Facebook also gives preference to videos that are downloaded directly to the Facebook platform over links to YouTube videos that are posted. So video marketing lets you take advantage of the Google vs. Facebook video wars!
- Facebook Video Ads are extremely affordable.
Video Ads are the most affordable (cheap!) type of ads that Facebook offers! You can get pricing as low as $.01 (one penny) per click!!! Doesn’t get any cheaper than that unless it’s free. Facebook gives preference to “native” videos that are directly loaded to the FB platform over YouTube videos mainly because Facebook doesn’t want their followers leaving their page to another site, especially Google or YouTube.
6. Video Boosts Conversions and Sales
The main goal of video marketing is to convert leads into sales. Since most consumers prefer watching video ads to other formats it only stands to reason that video marketing campaigns consistently get better results when it comes to turning the target audience into buyers of your products or services.
7. Video Gives Great R.O.I.
Whether you utilize YouTube or Facebook for your video marketing campaigns the objective of your online advertising is to achieve optimum return on your advertising investment. Video marketing has passed all other forms of advertising in that regard and the gap is widening. Check out the Forbes Magazine article How To Double Your Marketing R.O.I. With Video.
8. Video Builds Credibility and Trust
There’s something about seeing a person in a video that connects with us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
9. Video Is Appealing To Mobile Users
Since 2013 video consumption by users on mobile devices has steadily grown to surpass all other types of non-video content and that growth shows no signs of subsiding. A very significant trend is that video viewing on mobile devices has skyrocketed among the millennial demographic and they are soon to be the largest consumer group in the world in the next 3 to 5 years. If you’re not implementing video marketing to attract millenniasl now it may be too late. Read the article: Five Key Insights Into Online Video Consumption Habits.
10. Video Is Better At Explaining Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of business who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective. A consistent video marketing campaign that explains your product or service to a specific targeted audience is a powerful way to get more customers and more sales.
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I hope you have enjoyed this article “Video Marketing – 10 Powerful Ways To Use It Now!”
Tim Cronin, CEO