How to Connect with Your Clients on an Emotional Level

Connecting with your clients on an emotional level is one of the most important things you can do in business today. And it is vital you have the right toolset to help you get to that point. Without it, you could risk not connecting at all or even stepping overboard. Take the advice below into account and get more from your relationship with your client.



Often your customers will tell you about their day or their problems. Instead of trying to minimize this and get directly into the sale, be sure to show them that you understand. Empathize with them and share similar times you were in their shoes. It creates a bond that will help your influence later on.



One of the keys to connecting with your clients on an emotional level is to build rapport. You can do this in a number of ways. For instance, you might find that they love the same sports team as you do. Or perhaps you have a shared interest in a specific hobby. No matter what it is, don’t be afraid to spend time on rapport to increase your results.


Tie Down

When your customer commits to an action, such as buying another one of your products, be sure to tie them down emotionally. Remind them that it was their idea and use their own words as emotional leverage to help them follow through on getting your product or service.



Getting physical is an important aspect of emotion. Use tactile items that can get your clients feeling physically closer to you. Items such as business cards or even a hand-written letter are great ways to get the customer involved without being too hands-on.


Future Pacing

If you can get your client to imagine their bright future with your services, then you will be able to tap into their emotions on a deep level. Not having imagination or picturing the future is one of the biggest mistakes business people make when trying to get their clients feeling rather than overthinking.


If you are in the business world, then you are really in the people business. And that means you need to connect with your clients on a deeper level. Without doing this, you risk not having the kind of relationship with them that keeps them onboard as a client. Put the above pieces into place when dealing with your clients and watch your conversations light sparks in their eyes as you truly connect with them more than ever.