10 Reasons Facebook Ads Will Make Your Business Successful Now!
Let me get right to the point. If you are not using Facebook Ads to promote your business today YOU ARE CRAZY!
No offense intended. It’s really the truth.
Let’s face it. To be successful you NEED to advertise your business.
There are many, many methods and platforms to choose from when promoting your company’s products and services.
The challenge for advertisers today is there is a tremendous amount of competition that is fighting for the attention of billions of “eyeballs”.
Now pay very close attention to what I am about to say.
The Facebook Ads program is without a doubt the most powerful and effective form of advertising of any kind out there today!
It is the absolute best way to capture the attention of your perfect customer audience.
The rest of this article will list some of the major reasons that justify the above statement.
Here are ten reasons Facebook ads will help make your business successful in 2017, starting right now.
1.) People Spend A Ridiculous Amount Of Time On Facebook
Social Media has changed our live and the way we conduct business.
People spend ridiculous amount of time on social media and Facebook is by far the #1 place where they are investing their attention.
The average American spends about 40 minutes just on Facebook–sharing and Liking content and every minute, Facebook users like more than 4.1 million posts, posting comments, status updates, and photos.
Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out.
Yet Facebook only has 2 million active advertisers? What?
Talk about an opportunity!
2.) There Are Over 1 Billion Active Users On Facebook
According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
You know what else? Half a billion people only access Facebook via a mobile device.
Within this massive pool of people are your future customers and many of them visit Facebook every day. You need to connect with them.
Facebook ads will help you reach the right audience. Your audience.
3.) Facebook Organic Reach Is Obsolete
It used to be that all you needed was a large fan following or LIKES on your Facebook Business page and you could promote your business with content directed to your fan base for free and that was called Organic Reach.
That worked pretty well for a while but not anymore. Now you have to “pay to play” as the expression goes. Facebook created Facebook Ads for advertisers who want to reach the massive audience on its platform.
The good news? You don’t need a huge budget.
Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.
Although Facebook ads are not free they can produce an impressive return on your advertising investment.
4.) Highly “Share-able” Content Promotion
If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks.
But this isn’t enough.
Facebook Ads will amplify the reach of your content.
By using ads, you’ll actually end up getting more organic reach for your content.
How is this possible?
Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.
Remember, engagement snowballs as you go on social media.
5.) Facebook Ads Audience Targeting Is Amazing
Facebook is much more targeted than you might realize.
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.
But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:
- Tap into recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture leads and build loyalty.
- Create audiences that look like your own targets (“lookalike audiences”).
- Layer targeting options to get super granular with your targeting.
6.) Facebook Remarketing Is Super Powerful
I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.
Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
Remarketing is the most powerful way to grow your business. Period.
7.) Facebook Ads = More Visitors, More Leads, More Customers
Your efforts with Facebook Ads will bring new traffic to your website. But you want more.
You want leads. Customers. Sales.
To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience.
Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).
This = $$$.
Facebook Ads will help you more frequently capture qualified leads or make sales.
8.) Facebook Ads Are Very Affordable.
As I mentioned about above I’ve seen on a regular basis how a $50 investment can get your message seen by 5,000+ targeted Facebook users.
But there are multiple Facebook Ads strategies that you can employ that can reach more people than that for a few pennies a view.
Facebook also rewards it’s advertisers that spend money on a consistent basis. The more you spend the cheaper the per view clicks and impressions become.
9) “Call Now” Buttons Are Game Changers
As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity.
Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers.
Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing.
Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured.
You can now bypass this stupid, dated funnel concept entirely thanks to Facebook Ads!
10.) Tools For Creating and Managing Facebook Ads
The Facebook Ads program has many useful and valuable tools for creating ads, targeting your audiences, managing multiple ad campaign and to report and analyze your results data.
Here’s list of some of the tools that are available.
- Ads Manager
- Audience Insights
- Business Manager
- Power Editor
- Ad Posts
- Ad Apps Helper
- Ads Reporting
- Custom Conversions
- Offline Events
- Product Catalogs
How To Get Started
Hopefully by now you’re convinced that you NEED to using Facebook Ads to promote and grow you business in this age of Digital Media Marketing and Social Media NOW!
There are 3 ways you can start to use Facebook Ads campaigns.
Do It Yourself
All the information you need to know about running effective Facebooks Ads campaigns is available for free online at Facebook.com and YouTube.
In addtion, you can also search Google for Facebook Ads training courses that are not expensive and the benefit to this approach is that you can learn how to create and manage Facebook Ads for little or no cost.
The disadvantage is that you’re going to have to invest a significant amount of your valuable time going through your learning curve instead of focusing all your attention on running your business.
Hire A Social Media Manager
If you can afford it, you can hire an employee to create and manage your Facebook Ads campaigns.
The salary ranges for this job description range from $30K to $80K per year depending on their experience. Of course you get what you pay for.
The current demand for social media managers is great and finding competent candidate is challenging.
Hire A Social Media Agency
Again if you can afford it, contracting with a Social Media Marketing Agency that specializes in Facebook Ads can be an excellent solution.
Typically using an agency is considerably less expensive than hiring an “in-house” person to do it and an experienced social media agency can create a comprehensive Facebook Ads campaign that will fit your budget.
Make sure you ask for referrals and testimonials from their client base.
Look for an agency that specializes in social media promotion and NOT a company that specialize in web design and development and offers social media advertising as an add-on to their list of services.What Apio Media Can Do For You!
Apio Media is a full service Digital Media marketing company that specializes in helping our clients promote their businesses, build their brand, advertise their products and services, and generate leads via Facebook, YouTube, Instagram, Google and many of the other most popular social media platforms.
Our team of social media experts has a total of over 20 years collective experience in the digital media industry.
You’ll Appreciate Our Consultative Approach
We use a consultative approach wherein we discuss your business goals and challenges with you and then we create a custom campaign that fits within your budget.
Our agreements are typically month-to-month and you can discontinue your campaign anytime.
CONTACT US TO SCHEDULE A FREE BUSINESS STRATEGY CALL TODAY!
For more click on this link: How To Grow Your Business With Facebook Ads
Thank you for your time and consideration.
Tim Cronin, Apio Media CEO